Beyond the high-tech function of the electrical devices many of us possess, there's the subject of "form". What turns consumers on about a device may have as much to do with it's aesthetic appeal as how well it works. Take for example, the Blackberry: The formula is a Shmaze original and it definitely made that product fly. The Diane Von Furstenberg designer phone is another example, as its popularity, both on and off the runway, conveys.

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